film

Onward is literally the less expected film from Pixar Animation Studios since it was founded back then in 1986. No fabulous release dates – Summer, Thanksgiving or Christmas -, not too many tv ads, no fancy popcorn boxes on theaters, no super promotional banners. It almost looks like Disney wanted to give it the least visibility possible, as if Disney didn’t really trust this project. Or worst, as if they were terrified of releasing it, and after seeing it I can understand why.